Communications director

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Falcon School District 49's communications director develops and guides a communications program that employs effective tactics to implement the district's strategic plan. The director serves as a liaison between the school district, parents, students, patrons, employees and public or private agencies in El Paso County. The director is responsible for managing the district's brand identity with internal and external audiences by managing a multifaceted communications strategy and practicing reputation management in support of the district's mission.

Essential duties, responsibilities[edit]

The following statements of duties and responsibilities describe the general nature and level of work being performed by the leader filling this position. These statements are not an exhaustive list of all duties and responsibilities required by this position.


To provide oversight for the district's communications program, the director will:

  • Lead the district's communications program by establishing annual objectives aligned to the district's strategic plan.
  • Manage communications within the ?district, between school and home, and between the district and the community to tell the story of district accomplishments and opportunities.
  • Enhance district accountability to the public by being a trustworthy source of information, maintaining open lines of communication, and building relationships that support students.
  • Serve as a member of the Chief Education Officer's executive leadership team.
  • Supervise members of the Communications Department including experts in written, social, video, and symbolic communications.
  • Stay current with professional practices in the field through participation in state and national organizations, such as the Colorado School Public Relations Association and the National School Public Relations Association.

Public Relations[edit]

To maintain effective relationships with public audiences, the director will:

  • Manage all media relations, including the production and distribution of news releases, press conferences and proactive engagement of all media, responding promptly to all requests for public information.
  • Supervise and coordinate the production of all district publications and communications platforms to include participatory media, marketing, media relations, crisis communications, internal communication and community partnerships.
  • Support and assist the Board of Education, chief officers and program leaders by facilitating intentional communications among the BOE, the administration, the district community and the media.
  • Act as an official spokesperson for the district by serving as an active and visible representative to the broader community.
  • Develop safety and crisis communications plans in collaboration with district safety officials.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Education, training[edit]

  • Bachelors degree in journalism, public relations or marketing is required.
  • Masters Degree in communications or related field is preferred.


  • The successful candidate will document more than five years of experience as a public information official including experience in news media relations, public relations and publications operations including electronic development and distribution. The director must demonstrate an ability to work well with others in a diverse educational community

Skills, knowledge[edit]

The director must demonstrate operating knowledge of, and experience with:

  • Personal computers and software
  • Basic office equipment
  • Written and oral communication skills in all settings and for all audiences
  • Curriculum, policy and procedure
  • Interpersonal relations, evaluation, negotiation and technology
  • Media purchasing and contracts negotiation

Supervision, Technical Responsibility[edit]

The director supervises the digital communications specialist, marketing and communications specialist and media and television broadcasting specialist.