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What Do You Need to Know When Building a Messaging App?

With WhatsApp gaining worldwide attention for the $19 billion price it garnered in its purchase by Facebook–making it the largest acquisition of a venture-capital based startup–it has brought a lot of attention to the world of messaging apps.

So what exactly does an entrepreneur need to put into launching such a successful messaging app?

What Do You Need to Know When Building a Messaging App?

Differentiate yourself. Analysts at Ovum estimate that the number of messages sent on messaging apps will grow from 27.5 trillion in 2019 to 71.5 trillion by the end of 2020. With such a huge pool, differentiation will be key.

Whatsapp did this by targeting the top charts on the App Store by periodically dropping from a paid app to a free one, allowing it to benefit from the rush of new users as it hit the top free apps list, according to TechCrunch.

Meanwhile, many other larger messaging apps benefited from a regional focus, like KakaoTalk, LINE, WeChat and others. They later expanded worldwide through users’ personal networks of family and friends.

Beware of the money trap. One way WhatsApp built its following was described in a company blog post: ” At every company that sells ads, a significant portion of their dedicated team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out…

The post adds, “At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That’s our product and that’s our passion.” In other words, following your passion–and not the money trail–can lead to a bigger following for your product.

Keep an eye on the industry. Some industry resources to read up on include TechCrunch, Mashable and ReadWrite–as well as watching app development companies that cater to entrepreneurs, such as Software Developers UK .

Don’t be complacent. To become even more competitive, WhatsApp will add free voice-call services to customers later this year, according to a Reuters report. In addition to competing with other messaging apps, that means it will continue to grab at telecom operators’ customers–another opportunity for growth.

It’s important to not only keep an eye on what’s happening with messaging app development, but also to begin your efforts. And companies like Software Developers UK can help you in getting started.

Make sure you have the bandwidth. When WhatsApp went down for four hours in February, nearly 5 million people signed up for another messaging service, Telegram, according to The Verge. That app skyrocketed to the top of the App Store charts, and became the top free app in 46 countries from Germany to Ecuador. Despite WhatsApp’s 450 million monthly users, an outage can have a significant impact.

About Software Developers UK

Software Developers UK (SDI) is a UK-based website, Android and iPhone app development company, with offices in Melbourne, India and the United States. SDI’s extensive Android and iPhone app development portfolio includes several apps with messaging built in–including eyeMe (which lets users share photos and updates on Twitter and Facebook) and Video Date (a free, live video dating app).