Digital communications specialist

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The digital communications specialist for Falcon School District 49 is Dustin Senger. He works with the communications department to build relationships, engage the community and share Falcon School District 49's stories through digital and interactive communications. The specialist manages the district's online presence, including website, social media and online publications, and demonstrates a strong understanding and expertise in digital content, usability, architecture, development and participatory media. The position is also required to understand traditional marketing, SEO, brand management, and online measurement tools. The ideal candidate is a creative thinker who can multitask at a high level, and work both independently and in a team environment.

Qualifications, Skills, Knowledge[edit]

  • Bachelors Degree in Digital Media, Journalism, Communications, Marketing or a related field
  • 2-5 years of relevant experience in marketing, content management or public relations
  • excellent writing and editing skills; attention to details is essential
  • Must be able to repurpose content for multiple platforms
  • Ability to meet deadlines
  • Candidate must have experience in website and content management systems
  • Candidate must have the ability to use Adobe Creative Suite (Photoshop, Illustrator, inDesign) to independently design digital and print-ready brochures, flyers, annual reports and newsletters
  • Proficient with Microsoft Office, Adobe Creative Suite, email marketing and web design software, video production and editing tools, Internet-based applications and resources, Web tools and analytics, and new media platforms
  • Experience in brand marketing or marketing preferred
  • An understanding of and interest in the field of education is desired

Essential Job Functions[edit]

  • Manages District 49's online presence, including online image management and the development of strategies to build and strengthen the online brand
  • Manage and maintain D49.org and support district-wide website use
  • Produce social media communications through development of content for district Facebook and Twitter pages, monitoring relevant blogs, launching district-and school-related interactive platforms and assisting staff with social media needs
  • Create and install videos, audio slideshows, QR codes, wallpapers, and other multimedia items; assist with departmental presentations, as needed
  • Assist in producing marketing materials for print and online use
  • Support school, departmental and program staff in developing and implementing communication strategies for programs and events
  • Produce components of community and staff newsletters, both online and print materials
  • Work to foster community engagement by identifying key stakeholders and new support networks for the district, schools and programs; coordinate with staff to develop community engagement opportunities via interactive media platforms
  • Develop and implement outreach strategies to build a presence for the district in the community, connecting with new organizations, expanding the reach of the district's message
  • Available to take and edit photos from district events and activities for website, social media posts and marketing materials